When it comes to building and managing an ecommerce store, Shopify has established itself as a leading platform. However, for businesses with more complex needs and larger-scale operations, Shopify Plus offers a premium solution. In this blog post, we will dive into the details and explore the differences between Shopify and Shopify Plus. By understanding the unique features and benefits of each platform, you can make an informed decision on which one suits your ecommerce requirements.

Scalability and Performance

One of the key differences between Shopify and Shopify Plus lies in their scalability and performance capabilities. Shopify is designed to cater to small to medium-sized businesses, offering a robust and user-friendly platform that can handle moderate levels of traffic and sales. On the other hand, Shopify Plus is specifically tailored for high-growth businesses and enterprise-level companies, providing enhanced scalability, performance, and infrastructure to support large volumes of traffic and transactions. With Shopify Plus, you can expect faster loading times, better server response, and improved handling of peak sales periods.

Advanced Customization and Control:

While Shopify offers a range of customization options, Shopify Plus takes it a step further by providing greater control and flexibility over your store’s design and functionality. With Shopify, you can choose from a wide selection of themes and utilize the Shopify theme editor to customize the look and feel of your store. Shopify Plus, however, allows for more extensive customizations, giving you the ability to work with dedicated Shopify Plus experts to build a fully customized storefront and backend workflows. This level of customization is particularly beneficial for businesses with unique branding requirements or complex integrations.

Dedicated Support and Account Management:

Another notable difference is the level of support and account management provided by Shopify and Shopify Plus. With Shopify, you have access to their customer support team, which is available 24/7 through various channels. However, Shopify Plus takes customer support to the next level with dedicated account managers who are assigned to your business. These account managers serve as your point of contact, providing personalized assistance, strategic guidance, and priority support. This level of support can be invaluable for businesses that require hands-on assistance and want to optimize their ecommerce operations.

Advanced Features and Tools:

While both platforms offer a wide range of features and tools, Shopify Plus includes additional advanced functionalities to cater to enterprise-level businesses. These features include multi-channel sales integrations, custom checkout experiences, API access for seamless integrations with third-party systems, and the ability to create multiple storefronts for different regions or languages. Shopify Plus also offers enhanced security features and compliance certifications, ensuring that your ecommerce store meets the highest standards of data protection.

Pricing and Cost:

As expected, there is a difference in pricing between Shopify and Shopify Plus. Shopify operates on a monthly subscription model with different pricing tiers based on your business needs, starting from the Basic Shopify plan. Shopify Plus, however, operates on a customized pricing model that is tailored to your specific requirements. While the cost of Shopify Plus is higher than regular Shopify plans, it provides access to advanced features, dedicated support, and scalability options that are crucial for large-scale businesses.


In summary, Shopify and Shopify Plus cater to different segments of the ecommerce market. Shopify is a reliable and user-friendly platform for small to medium-sized businesses, offering essential features and customization options. Shopify Plus, on the other hand, is a premium solution designed for high-growth businesses and enterprise-level companies, providing enhanced scalability, customization, support, and advanced features. Assessing your business needs, growth trajectory, and budget will help you determine whether Shopify or Shopify Plus is the right fit for your ecommerce venture.